About
A small firm of operators rebuilding the commercial engine.
Tradepass Halo was founded in 2014 by two former CROs who were tired of consultancies that left before the work began. We do the work, with you, until it ships.
Operators, not advisors
Every partner has carried a P&L. We embed inside your team rather than handing off a deck.
Evidence over intuition
Decisions are anchored in cohort data, elasticity tests, and live experimentation.
Selective by design
We accept four to six engagements per year so each receives senior attention end-to-end.