Selected Work

Engagements, in their own numbers.

Vertical SaaS

From seat-based to outcome-based pricing in 14 weeks.

We rebuilt the packaging architecture for a $40M ARR scheduling platform, unlocking expansion in their largest accounts.

+62% NRR
Outcome
Industrial

A second revenue stream for a 90-year-old manufacturer.

By productizing internal calibration data, we launched a recurring software offering alongside the existing hardware business.

$18M new ARR
Outcome
Consumer

Channel diversification away from paid social.

Built three direct-response channels and an owned media engine for a DTC brand burning $1.2M/month on Meta.

−47% CAC
Outcome